Thursday, September 03, 2009

Marketing?

If you live in a larger town, a "you" that includes most of the population of Earth, you may not notice the insidious little customized advertisements that appear in the sidebar of some of the web sites, particularly some of the news sites.

Since I live Very Small, Texas, the ads have a flavor all their own. . . .

  • "8 out of 10 doctors in Very Small, Texas, recommend our green tea extract for ingrown toenails." I can't tell you how excited the local hospital is going to be about that. It took a two-year search to hire local doctor number four last year, and we suddenly have six more with no effort by the community.
  • "Local woman in Very Small, Texas, loses 245 pounds on our secret diet." In a town this small, anyone who lost that kind of weight would be featured on the front page of the local newspaper--and I can guarantee that diet would NOT be secret.
  • "Buy local concert tickets in Very Small, Texas" Oh, come on. The only places big enough to have a concert in Very Small are the school auditorium, three or four of the bigger churches, or the city park. Those elementary band concerts are free, churches are not going to turn away people by requiring tickets, and the city park is wide open on all four sides.

Now obviously, the same sites that host this advertising can do better, because waaaay down at the bottom of the page, someone obviously figured out I had been looking at wall ovens and broomstick skirts--and that broomstick search was a couple of months ago. Don't they have some way to figure out that those of us in microcities (like my new word?) can recognize quickly how fake their ads are?

1 comment:

FugueStateKnits said...

OMG!!!I don't think I've ever laughed this hard! And yes, I lovvvvve your new word!
microcities - can you cook something in that?
Take care and hope you're staying sane this week:)